CWG Rebranding : Logo, Branding, Merch, and Business Cards

problem

The client was ready for a fresh start with a complete logo rebrand that goes beyond a simple refresh and truly reimagines what their TCG company looks like to the world. With an established presence already in the market, the goal was to craft a bold new visual identity that sets them apart from competitors and makes a lasting impression in the industry.

solution

To modernize the brand while keeping a sense of familiarity, the existing warm yellow-orange was retained but paired with a rich royal blue to create a striking contrast. The logo itself was reimagined as an abstract combination of cards, nodding directly to the company's TCG identity. Using Futura for a more modern font it gave the brand a more clean, contemporary, and distinctive personality. The overall design was kept nice and simple, making it easy to use across apparel, business cards, and social media without losing any of its impact.

CWG is a Vancouver based trading card company that buys, sells, and collects cards from popular games like Pokémon, Yu-Gi-Oh, and Riftbound. What makes them stand out is their deep roots in the community. The team is made up of active and competitive players who are genuinely passionate about the games they sell. Whether they are competing in tournaments, attending card shows, or engaging with fellow players, CWG is always in the thick of it. They are not just a card shop, they are a part of the culture.