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problem
Our social media presence had grown stale from the previous year. Outdated visuals, minimal engagement on Meta ads, and a steady decline in viewership and follower growth made it clear that a refresh was overdue. Building on last year's branding, the challenge was a delicate one: evolve the brand without losing its identity entirely.
solution
The goal was to modernize the look and feel of our content while preserving the core elements that made the brand recognizable from the year prior. Rather than a complete overhaul, we took a strategic approach by refining the visual language, updating content formats, and optimizing ad creative to better capture audience attention and drive meaningful interaction.
The Career and Education Expos at Black Press Media are designed with one purpose in mind: connecting individuals who are ready for a change with the opportunities that can make it happen. Whether someone is looking to step into a new career, explore a different industry, or pursue a secondary education path, the expo serves as a gateway to the resources and connections needed to take that next step.
Since taking over the social media content for the Career and Education Expos, the results have spoken for themselves. Last year's Meta ads totaled approximately 950,000 views and 207,800 viewers. In just the past 4 months under my management, those numbers have skyrocketed to 3.2 million views and over 1 million viewers. On top of that, we have seen an over 100% increase across Content Interactions, Link Clicks, Visits, and Follows, demonstrating a significant and measurable impact from the refreshed creative strategy and rebranded content approach.
The result has been a cohesive, refreshed presence that feels current and engaging while staying true to the brand's roots, striking the right balance between carrying forward last year's foundation and making the necessary improvements for outstanding growth.
year
2026
timeframe
January & Onwards
tools
Indesign, Illustrator, Photoshop
category
Social Media Content
see also
